Daniela Durán Velázquez

• Managed internal communications across multiple markets in the Americas, ensuring alignment with business goals and marketing initiatives.
• Coordinated with market managers to streamline project execution, increasing campaign efficiency.
• Led internal team coordination to deliver revenue-driving marketing projects on schedule.
• Collaborated with HUB headquarters in Prague to implement MSS (Marketing Shared Services) processes, optimizing regional marketing strategies.
• Reported directly to the VP of Marketing for the Americas, influencing high-level business decisions.

• Developed and executed CRM-driven campaigns to engage customers in the Peruvian, Argentinian, and Uruguayan markets.
• Strengthened relationships with key stakeholders through strategic account management and data-driven performance analysis.
• Ensured compliance with MSS procedures while optimizing market communication strategies.

Nissan Mexico

• Developed and executed high-impact marketing campaigns for commercial vehicles, increasing brand awareness and market penetration.
• Led sponsorship and strategic alliances (e.g., KidZania) to enhance customer engagement and brand equity.
• Managed digital content and performance for Nissan Mexico’s website using Adobe Experience Manager.

Digital Banking (Insurance, SME, and Segments)

• Designed and launched data-driven 360° strategies to drive customer acquisition and product usage, contributing to revenue growth.
• Coordinated with multiple scrum teams to implement digital adoption initiatives, increasing customer engagement.
• Led CRM strategy development , optimizing customer segmentation and engagement through nurture e-mail campaigns.

Credit Cards

• Spearheaded the launch of the Viva Aerobus Scotiabank credit card, driving customer acquisition and brand partnership revenue.
• Led customer segmentation strategies, optimizing communication from lead generation to retention.
• Developed targeted CRM campaigns using data insights to increase credit card activation and usage.
• Led CRM strategy development, optimizing customer segmentation and engagement through nurture email campaigns.

Hilton Hotels

• Managed marketing strategies and account development for Hilton Hotels in Latin America, driving customer engagement and sales conversions.
• Led the launch of Hilton’s first regional communication campaign, increasing brand recognition.
• Supervised a team member and collaborated with internal and external stakeholders to align marketing objectives with business goals.
• Led new business development efforts as an Account Supervisor, crafting compelling pitches and strategic proposals to secure high-value clients. Collaborated cross-functionally to tailor marketing solutions that aligned with client objectives and drove revenue growth.

American Express & Tiffany & Co.

• Designed and implemented targeted marketing campaigns based on customer insights, increasing customer activation rates.
• Managed American Express Interjet credit card launch, driving acquisition and partnership success.
• Supervised one team member, ensuring efficient execution of marketing strategies.
• Developed and executed multi-channel marketing campaigns, leveraging customer insights and segmentation to drive engagement and conversion. Optimized campaign performance through data-driven decision-making and CRM automation.