Hector Castillo Diaz
Sr. Marketing Leader
Summary
Hello, I am Hector Castillo. A problem solver, maker, forward thinker, and passionate marketing B2B demand gen strategist who loves to provide stellar customer service.
In my most recent role, I was Associate Account-Based Marketing Director for a global ABM software and sales firm. I led the LATAM and Brazilian digital fulfillment teams, managing Fortune 500 technology clients while supporting the EMEA and APAC teams.
My team yielded +145% year-over-year revenue growth while continuing to expand unique ABM digital offerings of programmatic display, social media advertising, email marketing, content syndication, direct mail, and demand gen. I was a purveyor of integrating marketing strategies to improve conversions, meet and exceed client goals and KPIs, and constantly deliver a product with positive results.
Feel free to contact me:
hector.castillo9494@gmail.com
Overview
8
8
years of professional experience
5
5
years of post-secondary education
3
3
Languages
Work History
Associate Marketing Director
MRP - Global Account-Based Marketing Agency
LATAM: Nicaragua (HQ: Philadelphia, PA,USA)
02.2022 - 06.2023
- Led the LATAM business in growing from $500k in yearly revenue to over $10 million in five years through developing and delivering demand and lead generation ABM digital programs for Fortune 500 technology companies (HPE, Dell, Google, and more).
- Achieved revenue growth of 300% for the Sales and Marketing predictive analytics Saas software in LATAM through partnering with sales, product, marketing, fulfillment, and customer growth.
- Partnered with highly distributed teams across the United States, LATAM, Brazil, Europe, and Australia to design templated marketing programs to scale customer campaigns efficiently.
- Manage and deliver over 70 ABM multi-channel campaigns across LATAM, Brazil, and EMEA.
- Collaborate with the global Corporate marketing team to curate and tropicalize ABM and digital content for LATAM and EMEA.
- Partnered with the global product marketing team to develop and enhance the proprietary Predictive Analytic Saas Software - Prelytix.
- Analyze, forecast, and create pricing, and RFPs alongside the global pre-sales team for upcoming sales requests - tactics: Content Syndication, Social Media, Google search, Direct mail, and email marketing.
- Assisted in global sales meetings to close multi-region deals
- The biggest deals we closed: were with Google, Dell, Cisco, Red Hat, Veeam, and Veritas.
- Revenue management through the Oracle Siebel CRM and weekly, quarterly, and yearly forecast analysis on Power BI.
Senior Marketing Manager
MRP - Global Account-Based Marketing Agency
LATAM: Nicaragua (HQ: Philadelphia, PA,USA)
05.2020 - 02.2022
- Global Account Management for Fortune 500 tech companies and their multiple distributors, partners, and agencies across the Americas.
- Created, developed, and executed multi-region ABM digital campaigns across LATAM, Brazil, and EMEA with a multichannel approach.
- Hired and mentored four digital marketers responsible for $500k in yearly revenue of demand and lead generation programs for Fortune 500 technology companies.
- Collaborated with the global product marketing and sales team to create the brand identity, sales decks, and operational workflow to promote and sell our predictive analytic SAAS software - Prelytix.
- Partner with the pre-sales, customer growth, and sales team to create ABM programs and package the services and pricing for our global/regional clients and their distributors and partners.
- Assisted regional sales meetings to pitch the ABM and digital services, demand generation packages, and subscriptions for the proprietary SAAS predictive analytic software.
- Traveled to Mexico and the U.S.A to join LIVE marketing events. Presented the ABM digital services and our SAAS predictive analytic software subscriptions.
- Revenue analysis, forecast, and pipeline acceleration to meet monthly, quarterly, and yearly fulfillment goals.
- Developed a multi-country, language, and channel ABM program for Google, which generated 6,000 marketing-qualified leads and exceeded their conversion benchmark (35%).
- Created and fulfilled a contract for a yearly ABM campaign for Equinix in only five months, causing the customer to renew early and with a larger investment. The campaign exceeded fulfillment goals by 30%, and the client could convert the MQLs three times faster than the forecast created for the 12-month project. A success story was created based on this outstanding achievement.
Senior Marketing Coordinator
MRP - Global Account-Based Marketing Agency
LATAM: Nicaragua (HQ: Philadelphia, PA,USA)
07.2018 - 05.2020
- Co-leader of the company’s expansion in LATAM for digital marketing services: content syndication, display advertising, email marketing, social media advertising, and direct mail.
- Provided marketing assistance to our client´s channel marketing partners across LATAM and Brazil.
- Generated +10,000 marketing and sales qualified leads (MQL and SQL) using a multi-channel strategy of email marketing, direct mail, display advertising, social media, content syndication, and inside sales.
- Created, design, and executed through our SAAS predictive analytic software prelytix, over 85 marketing and sales dashboard for our LATAM and Brazilian clients and their distributors + partners across multiple countries.
- Onboarded +90 customers in Spanish, English and portuguese to our sales and marketing predictive analytics software - Prelytix.
- Utilized Oracle´s Eloqua platform to develop highly impact email marketing nurture campaigns to create awareness and conversion.
Talent Acquisition and Marketing Specialist
Sitel Group (Foundever)
LATAM location: Nicaragua
09.2015 - 07.2018
- Led the company’s expansion in LATAM by hiring and mentoring a newly formed team of B2C marketing and recruitment specialists managing social media, SEO, and display advertising for fortune 500 technology and finance clients.
- Provided regional support to the global Digital Marketing Hub, hiring over 450 employees monthly across Colombia, Panama, Mexico, and Nicaragua. Exceeded growth goals by 150%.
- Enhanced the recruitment funnel to identify fallouts, reducing them by 20%.
- Redesigned the online and offline Marketing and recruitment events, contributing to 25% of the overall hiring goal and reducing marketing costs by 40%.
- Managed and optimized a yearly marketing budget of $600,000 through SAP finance system.
- Coordinated over +15 agencies and supply vendors across LATAM.
- Our regional team launched and lead a one-of-a-kind Employee Benefit Program (SBP) across all the LATAM region. Hence, the benefit program was so effectively that allowed the BPO to reduce the overall attrition by 5%, which was a milestone for the BPO itself.
- Developed a proprietary regional recruitment and marketing CRM to capture data and create a smooth and unique buyer journey experience.
Education
Postgraduate Degree - Management and Leadership
Keiser University
LATAM: Nicaragua (HQ: Florida, FL, USA) 02.2022 - 08.2022
Bachelor of Arts - Marketing and Publicity
Universidad Iberoamericana De Ciencia Y Tecnología (UNICIT)
Nicaragua 05.2012 - 05.2016
Skills
B2B Marketing
Account-based marketing
Digital MarketingB2B Intent and Predictive Analytics
Account Management
Enterprise Sales
Demand Generation
Siebel CRM
Eloqua Oracle platform
Power BI management
Market Analysis
Revenue Generation and ROI
Account-Based Intelligence
Strategic and Agile Planning
Timeline
Postgraduate Degree - Management and Leadership
Keiser University
02.2022 - 08.2022
Associate Marketing Director
MRP - Global Account-Based Marketing Agency
02.2022 - 06.2023
Senior Marketing Manager
MRP - Global Account-Based Marketing Agency
05.2020 - 02.2022
Senior Marketing Coordinator
MRP - Global Account-Based Marketing Agency
07.2018 - 05.2020
Talent Acquisition and Marketing Specialist
Sitel Group (Foundever)
09.2015 - 07.2018
Bachelor of Arts - Marketing and Publicity
Universidad Iberoamericana De Ciencia Y Tecnología (UNICIT)
05.2012 - 05.2016