Sebastiano Reina
Uboldo (VA)
Summary
Dynamic and results-oriented professional with a proven track record at Amazon. Expert in data-driven insights and analytics, and stakeholder management. Spearheaded cross-functional initiatives to optimize operations and expand market presence. Fluent in English and Spanish, adept at adapting to dynamic environments and aligning strategic business planning with customer-centric objectives.
Overview
4
4
years of professional experience
Work History
Senior Brand Specialist - EU Fashion
Amazon
04.2022 - Current
- Worked as the Brand Specialist for a leading softlines brand on Amazon Fashion for the past 2 years, collaborating closely with Amazon's senior retail and supply chain management teams
- Drove 65% year-over-year growth in deals, making the brand the #2 performer in the Shoes category, and the #1 brand in Softlines for increased deal share of sales
- Owned weekly reporting to senior leadership, leveraging dynamic data analysis to identify root causes and provide action plans to optimize deal performance
- Spearheaded initiatives to enhance brand's performance, including implementing new supply chain programs to improve operational efficiency and reduce costs
- Expanded role to include category-level responsibilities, showcasing strong analytical and problem-solving skills with focus on selection expansion, buying optimization and availability
- Successfully supported the expansion of the brand's presence from 5 to 9 European markets
Project Lead
Rentie.it
05.2020 - Current
- Led a team of developers to create a web app that drove digital transformation in the Italian car hailing industry
- Successfully launched a 6-month pilot program that gained over 400 active subscribers
- Analyzed user feedback to strategically pivot the platform's focus from B2C to a more scalable B2B model
- Demonstrated strong operations management skills by optimizing the platform's features and workflows for enterprise-level adoption
- Collaboratively problem-solved with cross-functional stakeholders to enhance the platform's operational efficiency and user experience
- Leveraged data-driven insights to inform continuous improvements and ensure the platform met evolving market needs after COVID-19
FSI Strategic Analyst
Excellence Consulting
10.2021 - 03.2022
- Performed data modeling and analysis on large datasets using Power BI to uncover insights and support strategic decision-making
- Conducted CRM analysis to improve database management and development, enhancing the firm's client relationship capabilities
- Executed ESG market research, customer segmentation, and promotional material development to support the firm's sustainable investment offerings
- Spearheaded the creation of a new Wealth Management business unit, defining the medium-to-long term economics and strategic direction
- Designed and implemented a comprehensive recruitment and retention strategy for private bankers, ensuring the firm's continued growth and client service excellence
- Collaborated closely with leading Italian private banking players, to support driving operational improvements and strategic initiatives
Digital Marketing Intern
Sandoz, A Novartis Division
06.2020 - 07.2021
- Led the creation, testing, and KPI analysis of impactful digital projects, including experiments to optimize email scoring models
- Designed high-converting lead generation landing pages to support the firm's digital marketing initiatives
- Leveraged Google Analytics to conduct in-depth monitoring and analysis of the company's web properties, providing data-driven insights
- Integrated emerging digital channels, such as Workplace and LinkedIn, into comprehensive marketing plans to expand the brand's online presence
- Collaborated cross-functionally to support the launch and development of innovative pharmacy-related services, including Digital Pharmacy and Pharmap
- Demonstrated versatility in executing both internally-driven digital marketing campaigns using tools like BeePro and Marketing Cloud, as well as externally-partnered campaigns
Education
Master of Science - Innovation & Technology Management
Università Cattolica Del Sacro Cuore
Milan12.2020
Bachelor of Science - Economics & Management
Università Degli Studi Dell'Insubria
Varese11.2018
Skills
- Customer centric mindset
- Stakeholder Management
- Inventory Management and Planning
- Data-Driven Insights and Analytics
- Cross-Functional Collaboration and Alignment
- Strategic Business Planning
- Fluent in English and Spanish
- Adaptability and Agility in a Dynamic Environment
History, AI, Football, Videogames, Travelling
History has always captivated me, as I find great joy in understanding how the events and trends of the past have influenced the modern world. The rapid advancements in artificial intelligence also ignite my intellectual curiosity, and I closely follow the latest developments in this transformative field. On a personal level, I am an avid football fan and enjoy immersing myself in the thrilling world of video games, which provide a welcomed creative outlet. Traveling to new destinations has broadened my horizons, allowing me to appreciate different cultures and perspectives, which I believe enriches my approach to problem-solving and decision-making.
Timeline
Senior Brand Specialist - EU Fashion
Amazon
04.2022 - Current
FSI Strategic Analyst
Excellence Consulting
10.2021 - 03.2022
Digital Marketing Intern
Sandoz, A Novartis Division
06.2020 - 07.2021
Project Lead
Rentie.it
05.2020 - Current
Master of Science - Innovation & Technology Management
Università Cattolica Del Sacro Cuore
Bachelor of Science - Economics & Management
Università Degli Studi Dell'Insubria
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