Serlic Ibarra
Sales Executive
Diriamba,CZ
Summary
Accomplished Sales professional with success converting leads, exceeding quotas and maximizing revenue with proactive and ambitious strategies. Decisive, passionate and devoted to outperforming expectations. Attentive, resourceful and personable with customers.
Overview
25
25
years of professional experience
38
38
Certification
Work History
Senior Sales Executive
ATOM CHAT IO
Panama, PN
03.2020 - 06.2022
- Performed effectively in self-directed work environment, managing day-to-day operations and decisions
- Developed and delivered engaging sales presentations to convey product benefits
- Negotiated contracts with clients and developed relationships with key personnel
- Prospected leads, scheduled meetings and converted targets into customers at 10% rate (number increased during 2020 pandemic to 20%)
- Developed relationships with high-profile clientele by successfully employing SPIN & GAP sales techniques.
- Managed full sales lifecycle for Enterprise, SMBs and partner accounts
- Received award recognition for achieving $250,000 ARR in sales in 2020.
- Identified, hired and trained highly-qualified staff by teaching best practices, procedures, and sales strategies
- Maintained ethical and positive working environment to reduce turnover and promote high retention rates
- Closed lucrative sales deals using strong negotiation and persuasion skills
- Coached and counseled sales personnel, assisting with individual selling efforts and helping sales representatives reach targets
- Coached employees in successful selling methods and encouraged cross-selling to drive revenue
- Managed activity and sales pipeline in revenue management software, supporting business development through targeted statistical analysis and projection
- Utilized metrics to modify low-performing sales and marketing programs and plans to increase effectiveness
- Met with clients, delivering presentations, and educating on product and service features and offerings
- Conducted team meetings to reinforce goals and objectives and set clear expectations about policies and procedures
- Handled customer relations issues, enabling quick resolution, and client satisfaction
- Evaluated performance against goals and implemented appropriate development plans
- Grew sales and boosted profits, applying proactive management strategies and enhancing sales training
- Recruited and hired top-level talent to add value and expertise to sales department
- Researched new campaigns and industry trends, adjusting objectives and communicating to sales team for future amendments to existing protocol
Senior Sales Executive
Deeploop Inc.
Panama City , PN
01.2019 - 02.2020
- Collaborated with internal teams to develop account strategy
- Crafted persuasive sales pitches to communicate value of company products and services
- Developed successful strategies for identifying and converting prospective clients to long-term customers
- Increased sales with execution of full sales cycle processing from initial lead processing through conversion and closing.
- Reviewed customer feedback to identify areas for product improvement and to create better customer experiences
- Designed customer retention strategies to reduce customer attrition
- Prospected leads, scheduled meetings and converted targets into customers at 6% rate.
- Protected top-priority accounts by employing effective sales and marketing techniques.
- Facilitated relationships with target accounts through implementation of proven networking methods (ABS).
- Shaped sales approaches to individual clients, facilitating relationships with customers and driving revenue to over $180,000 individual ARR.
- Demonstrated products and features to customers, answered questions and overcame objections (Average about 2 Enterprise accounts per month on average of $7,500.00 per deal closed).
- Outperformed revenue targets by effectively applying solutions packages that fit client requirement and budget.
- Assisted partner network by implementing special plans and incentives to bring more accounts onboard.
Education
Bachelor of Science - Economics
California State University - Fullerton
Fullerton, CA05.2004
Associate of Science - Business & Finance
UCEM-University of Business - Central America
Managua, Nic07.1999
High School Diploma -
Lincoln International Academy
Managua, Nicaragua06.1997
Skills
- Campaign Support
- Sales Tracking
- Economic Trends
- Sales Team Supervision
- Complex Negotiations
- KPI Tracking
- Consultative Selling
- Revenue Projections
- Lead Qualification
- Outreach Initiatives
- Closing Techniques
- Sales Development
Accomplishments
- Supervised team of 25 staff members.
- Documented and resolved inbound sales process which led to improvement in qualifying, informing, and providing accurate product features & benefits to fit customer needs increasing close rate and forecasting.
- Achieved an effective lead generation method by completing the implementation of tools and workflows with accuracy and efficiency in providing a steady flow of pre-qualified leads to our sales team.
Certification
- SPIN Sales Certification - Huthwaite International
- GAP Selling Certification - ASG Company
- The Art of Selling - Mastering the Sales Process - North Western University Online Course.
- Sales Enablement - HubSpot
- Sales Software - HubSpot
- Sales Management - HubSpot
- LinkedIn Learning Courses:
- Lead Generation, Building & Managing High Performance Sales Teams, Sales Process creation, Persuasive Selling, Sales Coaching, Sales Negotiation,, Sales: Closing Strategies, Objection Handling, Selling with Authenticity among others.
Hobbies
- Surfing a childhood passion of mine. During my early teenage years I lived in Santa Monica, CA for a few years and surfing became one of my favorite pass time.
- Off Road- I´m a fan of old 4X4 vehicles and living in the countryside for the past 4 years it has become a nearly full time hobby. Jeeps, 4 Runners. Prado´s among others are among my favorite vehicles to work on.
- Cooking - It has become a recent passion of mine since the lock down during the pandemic. I love to BBQ and cook specialty meals such as: Asian, latin america and Texas style BBQ.
- PC gaming - It is by far my oldest hobby since I built my own computer when I was around 14 years old and have not stopped since. Mostly into single player Action role - playing games such as: Mass Effect, Doom, God of War among others.
Languages
English, Spanish
Native language
Timeline
Senior Sales Executive
ATOM CHAT IO
03.2020 - 06.2022
Senior Sales Executive
Deeploop Inc.
01.2019 - 02.2020
Bachelor of Science - Economics
California State University - Fullerton
Associate of Science - Business & Finance
UCEM-University of Business - Central America
High School Diploma -
Lincoln International Academy
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