Steicy Zamuria
Managua,MN
Summary
Solid experience in sales and purchases with 8 years of experience in the Retail Industry. Tenacious manager expert in B2B and B2C win-win negotiations through building long term relationship with potential clients and partner teams, focused on results and making things happen, open to change, active listener and fast learner, excellent in data mining, metrics analysis and empowerment of information to identify opportunities, diagnose and make judged decisions.
Overview
8
8
years of professional experience
1
1
Certification
Work History
Junior Sales Manager
Wal-mart México Y Centroamérica
Managua, MN
09.2016 - 04.2020
- Managed portfolio of 24 categories totaling $ 102 million dollars surpassing 105% annual sales business plan and 111% in annual profit business plan.
- Received Recognition Diploma for the high performance and achievements in the administration of the grocery department during year 2018.
- Oversaw sales forecasting for all grocery departments and monitored team performance analyzing gaps by 4P´s diagnosis to effectively direct sales action plan.
- Increased profit margins by effectively controlling margin forecast and closing margin gaps by negotiation of permanent cost discounts, vendor allowances and rebates.
- Conducted team meetings to reinforce goals that included analysis of dashboard and BI reports in sales, profitability, DOH, fill rate, price gap and net margin of the 9 grocery departments in charge as well as the revision of commercial activity and set clear expectations about regional strategy.
- Led projects such as Big Size, OPP (opening price points) and differentiated assortment programs; additionally assumed leadership of catalog optimization, PYMES vendor development and the first Walmart store opening in Nicaragua.
- Held one-on-one meetings to evaluate associate performance, give assertive feedback, recognitions and coach weak areas.
- Established and cultivated solid business relationships with new or existing major suppliers such as Nestle, Unilever, Mondelez, meeting with key decision-makers to develop category and therefore increase sales in the grocery division.
- Researched market formal and informal competitors to identify potential new suppliers, products and commercial opportunities resulting an increase from 21.9 market growth YTD 2016 to 23.5 YTD 2017.
- Ensured an end to end process by presenting commercial plans to partner areas as operations, replenishment and marketing in order to make sure things happens and execute the team grocery strategy in floor plan.
Junior Buyer
Walmart Mexico Y Centroamerica
Managua, MN
01.2016 - 09.2016
- Managed portfolio of 6 major categories (rice, beans, oil, sugar, salt and flour) totaling $ 33 million dollars annual sales exceeding 107% business plan and 112% in profitability.
- Defined and executed category strategy in accordance with regional buyer and in collaboration with partner areas such as operations and replenishment team.
- Developed commercial strategies based on market research of customer trends, measurement of key performance indicators and segmenting low price strategy of each category.
- Met with all suppliers to monitored key items performance delivering detailing sales reports and preparing action plan to overcome sales and profits gaps fostering long term win-win negotiations.
- Negotiated commercial activity, promotions, seasonal products, cost savings and vendor allowances to ensure the annual business plan.
- Enhanced profitability of oil category from 13% to 18% gross margin by low cost negotiation with the leader supplier and the development sales of private brands products with higher margins than the rest of the category.
Category Manager
Walmart Mexico Y Centroamerica
Managua , MN
04.2013 - 12.2015
- Successfully managed a portfolio of a $7 million dollars annual sales (candy, checkouts, bread, cookies, cereals and snacks)
- Awarded as best buyer of the year 2015 extended in Costa Rica Regional Team meeting.
Executive Trainee
Walmart México Y Centroamérica
Managua, MN
08.2012 - 03.2013
Education
BBA - Finance
Harding University
Searcy, Arkansas05.2012
BBA - Management
Harding University
Searcy, Arkansas05.2012
Skills
- Business Development and Planning
- Financial Analysis and Sales Forecasting
- Vast Retail Knowledge
- Sales Team Management
- Judgement and Decision Making
- Negotiation Expert
Certification
- Selected associate for the certification of Leading Leaders Training - Leadership Essentials, Walmart Mexico y Centroamerica - August 2017
- Selected associate for the certification of successful negotiations and conflict resolutions, Aden International Business School, August 2016
- Selected associate for the training in creating compelling assortments by categories, Walmart Mexico y Centroamerica, June 2013
Timeline
Junior Sales Manager
Wal-mart México Y Centroamérica
09.2016 - 04.2020
Junior Buyer
Walmart Mexico Y Centroamerica
01.2016 - 09.2016
Category Manager
Walmart Mexico Y Centroamerica
04.2013 - 12.2015
Executive Trainee
Walmart México Y Centroamérica
08.2012 - 03.2013
BBA - Finance
Harding University
BBA - Management
Harding University
- Selected associate for the certification of Leading Leaders Training - Leadership Essentials, Walmart Mexico y Centroamerica - August 2017
- Selected associate for the certification of successful negotiations and conflict resolutions, Aden International Business School, August 2016
- Selected associate for the training in creating compelling assortments by categories, Walmart Mexico y Centroamerica, June 2013
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